ListWizards was founded by Jay Friedman and Dave Wolk. Jay is the son of a dentist who quickly realized the opportunity to help service professionals improve their online visibility after improving his father’s local Google results ranking from the second page to number one overall. Dave is the owner of a third-generation family business and has helped local business owners market themselves more efficiently for more than 30 years.
Will Consumers Find You or a Competitor Online First?
Years ago, there was one place to list your practice – the yellow pages. Today, people go online. First they search, and then they see who has positive reviews.
There are 117 online directories for consumers to choose from, and that’s just as of today. What does that mean for you as a business owner who wants to get noticed? It means time, learning how to get listed, how to improve your search engine ranking, all while still running your busy practice.
Sound daunting? You’re not alone: 78% of small business owners say they would do more online marketing – if they only had the time!
We Improve Your Local Business’ Search Ranking
ListWizards knows which online directories drive the most consumers to you, and placing you on those directories is what we do. ListWizards establishes and enhances your presence on the top sites so prospective customers find you with ease.
Jay Friedman, Co-Founder
Jay Friedman is the co-founder of ListWizards, Inc, and COO of Goodway Group, the partner company of ListWizards. Friedman joined Goodway in 2006 by launching Goodway 2.0, a digital media arm of the then-77-year-old company. Since its inception, Goodway 2.0 has become a sought-after digital media expert by agencies representing presidential and senatorial candidates, advocacy groups and automotive associations within nearly all of the world’s largest auto manufacturers. Goodway 2.0 was integrated into Goodway Group in 2007, when Friedman joined as COO and subsequently created and launched the three digital media ad networks to round out its digital services offerings. Prior to Goodway, Friedman was with Young & Rubicam, a top ten global marketing firm. At Y&R, Friedman managed the day-to-day operations of the $20MM Dallas, TX, field office, during which time the Dallas office achieved and maintained the highest client-driven ratings of any field office within the system.
Friedman is a graduate of the University of Wisconsin with degrees in Journalism and Spanish. He lives with his wife and two children in Plano, TX.
David Wolk, Co-Founder
David Wolk is the co-founder of ListWizards, and President of Goodway Group (a ListWizards partner company), a digital media company originally founded in 1929 by his grandfather, Milton Wolk. Goodway Group provides digital media solutions for small and mid-sized agencies, and ad network display media on behalf of larger agencies and companies. Wolk spends his time leading the company’s growth through strategic alliances and product innovation. Under Wolk’s guidance, Goodway has been built into one of the largest privately held digital media companies in the country.
Through Wolk’s tenure, he has been involved with diverse business ventures including marketing for Columbia Motion Pictures, McDonalds, General Electric, HBO, Goodway, Comcast, Blimpie, and hundreds of others. Goodway is best known for serving automotive industry clients, such as GM, Ford, Chrysler, Lexus, Honda, Subaru, Porsche, VW, and BMW. Wolk continues to focus on building relationships with Fortune 500 and smaller businesses that require individual market expertise and execution.
David graduated from The Wharton School in 1979 with a Bachelor of Science in Economics degree. After years of coaching his kids’ teams, Wolk is now active playing golf and tennis. Other hobbies include skiing, swimming, biking, playing guitar, photography, and cruising in his restored ‘67 Vette. Wolk lives in Jenkintown with his wife Sue. His daughter graduated from Syracuse University and works for an interactive agency in Philadelphia. His son is studying Finance at Lehigh University.